A new look on cruise collection according to English traditions presented by Gucci

Following a cruise collection presentation at Westminster Abbey, Gucci has launched its advertising campaign with Alessandro Michele to continue with the British fashion theme.

The magnificent home of the Duke and Duchess of Devonshire, built far back in the 16th century, was taken for photography site.

Glen Luchford, a British fashion photographer, captured youthful models and, also, Vanessa Redgrave, a British actress, aged 79. The Cruise Collection that finds inspiration from Britain, is a combination of English traditions together with the Gucci brand style one can identify easily.

By the way, apart from the photographs Glen Luchford has shot a brief video in which the images appear as a single collage, thus being a fine addition to the campaign. In the short film Alessandro Michele picked up a perfect bouquet as he understands it: the Victorian era, aristocrats, and beautiful countryside. The shooting location is the countryside with the ancient Chatsworth House Estate against the background. A happy granny of naughty grandchildren, the role portrayed by the legendary actress Vanessa Redgrave, is excited at seeing a group of young people coming to see her, the episode being accompanied by The Undertones' “My Perfect Cousin”.